Floor Coatings for Commercial & Retail Facilities
As a store owner, you want your floor to look smart, feel good, and last a long time.
You know that customers are paying attention to every detail of your physical space. That includes your flooring. Its color, texture, and design affect your customers' perception of you and your brand.
Your floor is a major contributor to your store's ambiance. People spend time in beautiful, comfortable places. They ascribe more value to products sold in up-to-date stores than to those sold in less-attractive establishments. So what you stand on actually improves your bottom line.
A major reason? Advertisements! Consumers often make purchasing decisions based on advertisements. When they enter your retail space, they want to experience the feel of the advertisement that led them to the store. That means your floor is a critical part of the transformative shopping experience modern customers expect.
Retailers around the world are getting serious about what goes under their buyer's feet. So serious that experts project the global flooring will grow by 3-5% over five years, reaching $257.2 billion by 2025. Even the COVID-sparked recession will only dampen growth for about a year.
What is the Best Floor Coating for a Retail Space?
Modern flooring outlets can provide a dizzying array of options for retailers looking to upgrade their floors. Still, it's important to match your store's needs with the right flooring type. Most retail managers don't want to spend a lot of their team's time buffing, waxing, or shampooing their floors. Consequently, they often opt for customized, low-maintenance, and attractive floor coatings.
Consider at least four factors when deciding on the right flooring for your retail space: aesthetics, durability, safety, and economics.
Beautiful floors attract interested customers. What makes a floor beautiful? Currently, cool, natural tones, interesting textures, and unconventional patterns are on trend. Vintage flooring — especially black-and-white tiles and reclaimed barn siding — has also proven to hold lasting appeal.
Most retailers, however, choose a classic floor covering such as quartz because it's tough enough to stand up under the soles of thousands of customers. A traditional epoxy coating goes great on a quartz floor, infusing it with both character and protection.
Remember that floor coatings that might look stunning in a low-traffic environment such as an office might prove too delicate for commercial use. Dirt and debris, which customers will track around your store despite your best efforts, stress your floor coverings quickly. That's why it's important to match beautiful with durable.
Flooring manufacturers can call nearly any floor covering "durable," so be cautious here. As a retailer, what you're looking for is durability relative to projected traffic flow. How soon will your new floor covering show signs of wear and tear from the shoe leather that treads across it every day?
Standard epoxy floor coatings can help increase nearly any flooring material's durability. An epoxy coating protects flooring against scrapes, abrasions, cracks, and general wear and tear that diminishes customer experience. Epoxy improves a floor's strength, longevity, and safety.
Keeping floors clean, dry, and uncluttered goes a long way toward ensuring customer safety. But you also want to pick the right coating.
For most retailers, epoxy is the safest choice available. It is less abrasive than many other choices, but it resists abrasion and chemical spills. Epoxy also can withstand temperatures of up to 200 degrees. Plus, it's shock- and- slip resistant.
Some floor coverings and coatings can come cheap. Don't mistake cheap for affordable, though. You don't want to have to repair or replace your floor because you picked a fragile material with a low-dollar price tag.
One economical choice for updating your commercial space’s floors may be to refinish the existing concrete, either with high-gloss polishing or a quality floor coating.
What Should I Keep in Mind When Considering Flooring?
Which Flooring Finish is Best Suited to My Industry?
Below is a quick guide to some of the basic flooring finishes that are available to you, and the commercial industries they’re best suited for:
- Warehouse-style stores and other retail spaces with concrete flooring: If your space already has concrete flooring, you can keep it looking and working its best by polishing it to an attractive high gloss. This cost-effective process not only improves aesthetics, but it actually strengthens the concrete and improves its longevity.
- Grocery stores and specialty food shops: Keep your patrons and employees safe with USDA-approved floor coatings that prevent mold and bacteria from breeding in your food preparation areas. Regulations can vary from state to state, so be sure to talk to one of our CPC floor coating specialists to find the right application for your facility.
- High-traffic areas: Most often used for industrial production floors, epoxy coating is ideal for commercial facilities that handle very heavy foot traffic, the kind that vinyl can’t hold up under. A commercial-grade epoxy coating protects the underlying concrete from stress and spills, and as an added benefit, it allows you to customize bright, attractive colors and patterns.
If you’re looking to solve a commercial flooring issue or just want to improve the look and feel of your retail space, CPC Floor Coatings can talk you through the best options. We help our customers find great-looking, long-lasting flooring that keeps their customers and employees happy.
At CPC, we cover the entire Southeast, from Tennessee all the way down into Alabama. Give us a call at (864) 855-0600 or contact us online to set up your free consultation.